This article is based on data from a study undertaken in 2014-2015 in rural southern Shaanxi to analyse the relationship between bachelors who have not chosen to be single and their satisfaction with life. Its aims are twofold: firstly, to explain the differences in the quality of life between married and single men by means of conventional variables (socio-economic profile, state of health, intensity of social relations); secondly, to explore quality of life factors associated with relations these men have with women and which, to our knowledge, have never hitherto been taken into account in analyses of inequalities in life satisfaction in China. In particular, we attempt to see the extent to which inability to contract a marriage is likely to affect quality of life, especially through the social injunction to marry and the social stigmatisation attached to bachelorhood, while at the same time exploring how quality of life varies in relation to the frequency of intimate relations with partners in a context where sex remains socially associated with marriage. In this way, we bring to light individual and contextual features that can be considered to contribute to the growth of inequality in life satisfaction resulting from socio-economic circumstances.